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Thursday, September 15, 2011

Enhanced consumer choice is good for business

Providing added value for our retailers has always been at the heart of our business ethos here at Hepplewhite. We are committed to continually enhancing the range and quality of the Hepplewhite product and delighted that a new colour coded surround for our sliding wardrobes will provide much more choice for the consumer leading to more business for the retailer.

This is a significant improvement to the range as previously only aluminium was available but now with the colour coded frame more than 1,000 door/frame options are available with the possibility of contrasting or matching colours.

This latest innovation reflects the flexibility of styles being provided by Hepplewhite, which has been making fitted bedroom furniture for two generations and specialises in serving the independent retailer.

The frames come in a choice of 12 colours. They are also easier for the fitter to scribe and install. Sometimes it’s the small details that matter the most. The response we have received has been universally positive.

We know that retailers find it easier to sell when there is more choice and flexibility in the range and this has been reflected in the positive response we have had.  

We are committed to continually developing and improving our products to ensure that Hepplewhite is the supplier of choice for all independent retailers.
For further information please visit
www.hepplewhitefittedfurniture.co.uk

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